Kenneth Cole Reaction

The Reaction label reflects the brand’s modern, urban design heritage with a youthful twist. The collection’s wide range of bright colors and sporty shapes is inspired by the downtime and the off-hours we spend traversing the urban landscape. The collection is trendy, comfortable, sporty and modern. The design of the frames includes slightly smaller sizing with on trend, relaxed and functional style as well as the fashion-friendly use of bold color pops.